• Front of Pack: Go Blonder Lightening Shampoo.
  • Before/after image after using the Go Blonder Lightening collection.
  • Safe for use on natural, color treated blonde, highlights and lowlights. Not recommended for white, platinum, or cooler blonde tones.
  • The new Go Blonder Lightening Shampoo packaging - new look, updated formula.
  • Hair routine for lighter and brighter looking blonde. 1 - Gently cleanses. Gentle cleansing and lightening for a natural looking blonde. 2 - Nourishes and protects. Smooths, enhances shine and moisturizes for soft, healthy hair. 3 - Customizable lightening. Works with heat tools for customizable, gradual lightening in 3-5 uses.
  • Before/after image after using the Go Blonder Lightening collection.
  • Go Blonder Lightening Shampoo bottle near lemons to represent the Citrus Tropical Blend in the product.
  • Go Blonder® Lightening Shampoo
  • Back of Pack: Go Blonder Lightening Shampoo.
  • 3X Blonde Care: Lighten, Nourish, & Protect when using the Go Blonder Lightening collection.

Go Blonder

Go Blonder® Lightening Shampoo

Description See lighter, natural-looking blonde without the damage of permanent hair color! Formulated with BlondeMend Technology and Citrus Extract, our Go Blonder® Lightening Shampoo gradually lightens and restores hair fibers when used with Go Blonder® Lightening Conditioner. Safe for use on natural and color-treated hair and on highlights and lowlights. Non-color depositing and ammonia and peroxide-free. Also cruelty-free and free of phthalates.
Regular price $11.99
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Special Offer

Better Together. Make It A Bundle.
John Frieda Go Blonder® Bundle with the Lightening Shampoo, Conditioner, and Spray.
Go Blonder® Bundle $32.37

BENEFITS

  • Brighten blonde strands, year-round
  • This hair lightening shampoo gradually deposits yellow tones for blonder-looking hues
  • Natural Lightening Complex gently lightens blonde hair and is mild enough for daily use
  • Ammonia and peroxide free
  • For all shades of natural, color-treated, or highlighted blonde hair

How To Use

HOW TO USE

Begin by applying Sheer Blonde® Go Blonder Lightening Shampoo to wet hair. Gently massage and work into a rich lather, then rinse. Follow with Go Blonder Conditioner. Massage throughout hair, from root to tip, then rinse thoroughly. Towel dry. Style as usual.

Designed to achieve optimal lightening when used with Go Blonder Controlled Lightening Spray.

BEFORE AND AFTER

INGREDIENTS

INGREDIENTS

WATER, SODIUM LAURETH SULFATE, SODIUM LAURYL SULFATE, LACTIC ACID, GLYCOL DISTEARATE, CETYL ALCOHOL, BETAINE, FRAGRANCE, COCAMIDOPROPYL BETAINE, COCAMIDE MEA, BENZYL ALCOHOL, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, SODIUM HYDROXIDE, SODIUM CHLORIDE, DISODIUM EDTA, MALIC ACID, GLYCINE, PPG-9, STEAROXYPROPYL DIMETHYLAMINE, YELLOW 10, C14-28 ISOALKYL ACID, BUTYLENE GLYCOL, CROCUS SATIVUS FLOWER EXTRACT, CURCUMA LONGA (TURMERIC) ROOT EXTRACT, C14-28 ALKYL ACID, PROPYLENE GLYCOL, METHYLCHLOROISOTHIAZOLINONE, STEARYL ALCOHOL, METHYLISOTHIAZOLINONE, EXT. VIOLET 2, ORANGE 4, VITIS VINIFERA (GRAPE) JUICE EXTRACT, CHAMOMILLA RECUTITA (MATRICARIA) FLOWER EXTRACT, CITRUS MEDICA LIMONUM (LEMON) PEEL EXTRACT, HELIANTHUS ANNUUS (SUNFLOWER) SEED EXTRACT, GLYCERIN, ALCOHOL, VITIS VINIFERA (GRAPE) SEED EXTRACT, TOCOPHEROL, PEG-40 HYDROGENATED CASTOR OIL.

Please refer to the ingredients list on the product packaging for the most accurate list of ingredients.

FRAGRANCE:
Dipropylene Glycol, Methyldihydrojasmonate, Orange Oil (Citrus Sinensis) Terpenes, Tetrahydrolinalool, (cis & trans)-Tetrahydro-2-isobutyl-4-methylpyran-4-ol, Triethyl Citrate, 2,6-Dimethyl-7-Octen-2-ol, Isocyclemone E, Benzyl Acetate, Hexamethylindanopyran, cis-2-tert-Butylcyclohexyl Acetate, Citrus Aurantium Bergamia (Bergamot) Peel Oil, Hexyl Salicylate, Isopropyl Myristate, Lemon Oil Terpenes, Linalyl acetate, 4-tert-Butylcyclohexyl Acetate.

Every ingredient has a purpose, learn more here.

Why you’ll love it

Gradually lightens for sunkissed blonde

  • Go 2 Shades Lighter

    Gradually lightens for a visibly lighter, brighter, more sunlit shade of blonde.

  • Brighter & Stronger Hair

    Formulated with BlondeMend technology and Citrus Botanical Blend.

  • Ammonia & Peroxide Free

    Safe for use on natural and colour-treated hair and for use on highlights and lowlights.

  • Cruelty Free & Phthalate Free

    Safe for you and for the planet.

  • Non-Color Depositing

    Lightens hair without the damage of permanent hair colour.
Front of Pack: Go Blonder Lightening Shampoo.
IN CASE YOU WERE WONDERING...

How does the Go Blonder Lightening Shampoo formula work?

The Go Blonder Conditioner contains our patent-pending Micro Booster Technology, which helps to bring out the natural blonde reflections from within, making the hair appear lighter and brighter, along with our BlondeMend Technology, which helps to mend chemically damaged hair, improving the hair quality and increasing shine. It softens and strengthens the hair to help against further damage, allowing hair to flow naturally, capturing light at every angle, lending to a lighter-appearing Blonde.

How do I know which Go Blonder product is right for me?

Go Blonder is ideally suited for natural blondes who want to look lighter all over. The products were designed for natural blondes and are most effective on fine to medium hair types, both in speed and visibility of the lightening results. The Conditioner provides a temporary shifting of appearance (temporary lightening appearance). The Shampoo provides a slightly durable yet temporary appearance shift (a couple of days of temporary lightening appearance). The Lightening Spray provides a permanent appearance shift (permanent lightening/removal of melanin).

How do these products differ from John Frieda Highlight Activating products?

Go Blonder is for natural blondes who want to look lighter all over. Highlight Activating is designed for blondes (natural or color-treated) who use chemical treatments (bleaching) and want to brighten their hair because the chemically damaged portions of the hair have worn and look dull and lifeless.

What hair types/textures are each of these products suitable for?

The Go Blonder range was designed for natural blondes and is appropriate for most hair types/textures typical of natural blonde hair. As with anything that needs to penetrate the hair strand, the thicker the hair texture, the more time it will take to see the results.

How does Go Blonder provide “natural-looking, lighter” results?

The Go Blonder products are designed and developed to give consumers results that represent a natural, sun-kissed blonde appearance.

What other products can I use with the Go Blonder products?

Go Blonder Shampoo, Conditioner, and Lightening Spray can be used with any John Frieda styling product. However, to get the most beneficial experience, it is recommended that they are used together as a system if possible.

Will Go Blonder permanently change my hair color?

No, the Go Blonder products will not permanently change the color of your hair. They provide temporary lightening to the hair. If usage is discontinued, hair appearance will return to normal.

Can I use the Go Blonder products every day?

The Shampoo and Conditioner products are formulated for to be used as often as desired. However, the Spray should only be used once between hair washings only on clean, wet hair, and used no more than 10 times between colorings.

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