Up with style, down with frizz. John Frieda Frizz Ease gives you the control. Award-winning frizz-fighters create a smooth start for any style.

Let your blonde have more fun! John Frieda Go Blonder products work to lighten, nourish and protect. Treat your way to sun-kissed, healthy blonde tones.

Volume up! Volumizing essentials designed to lift fine, flat hair. John Frieda Volume Lift collection is infused with Air-Silk Technology to prep hair for light and full hairstyles. 

Calling all shades and style seekers! Whether you’re looking to tone brassy strands, light and brighten, or instantly add weightless shine, John Frieda has customizable solutions for all shades and styles. 

Stop the endless cycle of frizz and damage with John Frieda’s NEW Frizz Ease Replenish & Repair Nourishing products. Visibly repairs damage and reduces frizz in one use for shiny, healthy hair.